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Planet Love

The environmental support campaign with PepsiCo is a project that was undertaken by Singular Agency with the aim of raising awareness about the importance of protecting our environment. The campaign was designed to encourage individuals and organizations to take action to reduce their environmental impact and make a positive difference in the world.

As part of this initiative, the agency developed a multilingual informative website that provides visitors with a wealth of resources and information on environmental sustainability. The website offers practical tips and guidance on how people can reduce their carbon footprint, conserve water, minimize waste, and adopt eco-friendly practices in their daily lives.


Planet Love


UX/UI Design, Web Development


Web App


Product Owner, UX/UI Design, Front End Dev, Back End Dev, QA

The Challenge

The case study was initiated to address the need for environmental awareness and promote initiatives such as recycling and reutilization.

The challenges included coordination issues with PepsiCo's team, difficulties in following their workflow, and technical challenges like hosting and production scheduling. However, these challenges were eventually resolved through effective communication and problem-solving.

The Solution

The strategies employed included creating campaigns, developing a website, collaborating with organizations like National Geographic and PepsiCo, and engaging users through videos and awareness content.

The project didn’t have significant changes or pivots in the project's direction or goals from the planning phase. However, the challenges faced with PepsiCo's team and technical aspects did require adjustments and problem-solving during the project's execution.

The Outcome

The environmental support campaign with PepsiCo has yielded remarkable outcomes, leaving a lasting impact on individuals, communities, and the environment. Thanks to the concerted efforts of the agency behind the campaign and the commitment of PepsiCo, the campaign has successfully raised widespread awareness about the importance of protecting our environment. The informative multilingual website has reached a global audience, equipping people from different corners of the world with valuable knowledge and practical tips for sustainable living. The campaign's offline activities, including community outreach programs and educational workshops, have empowered individuals to make conscious choices and take action to reduce their environmental footprint. Moreover, through partnerships with local environmental organizations, the campaign has fostered a sense of collective responsibility and strengthened environmental stewardship at the grassroots level. As a result, countless individuals and organizations have embraced eco-friendly practices, leading to tangible reductions in carbon emissions, water consumption, and waste generation. The campaign's outcomes exemplify the power of collaboration and the potential for positive change when individuals and corporations join forces to protect our planet.

"Create a website to create awareness and provide ideas on how to improve our relationship with the planet."
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